Your Amazon brand isn't broken — it's under-optimized.
PPC, listings, and creative — rebuilt as one system by an operator who's done it across 20+ brands.
0 Brands Scaled · $0 Revenue Managed · 0 Operator Experience
Free 30-min audit · 3 actionable insights · No commitment
— Farhan Gul Amazon Growth Strategist · Built one system at a time.
If your ads are bleeding, your listings have stalled, or your growth has flatlined — you're in the right place. Below is who I am, how I think, and what I do about it.
Amazon Growth Strategist
Most Amazon problems aren't ad problems. They're system problems — ads, listings, creative, and catalog quietly working against each other while you chase the wrong metric.
My job is to find what's actually blocking your scale, then fix the whole stack — not just the channel you noticed. Ads, listings, and creative get rebuilt as one machine, with TACoS and contribution margin as the scoreboard. No copy-paste playbooks, no junior account managers — one operator working directly on your account.
Mechatronics taught me to treat every account like a system — diagnose, instrument, optimize, repeat. Amazon isn't a marketplace. It's a feedback loop, and most sellers aren't reading the signals.
Over the last 4+ years, that approach has shaped how I work across 20+ private label brands and 12+ wholesale accounts — from launch-stage SKUs to 8-figure portfolios. The pattern is consistent: brands don't lack effort. They lack a connected system.
Today, farhanecom.ca is built for sellers who want a senior strategist embedded in their account — not an agency layer, not a generalist freelancer. If that sounds like what you're missing, the audit below is the place to start.
Free 30-min audit · 3 actionable insights · No commitment
Six pillars that work together as one operating system for your Amazon brand. Most agencies sell channels. You get an outcome — profit, predictability, and rank you can hold.
SP, SB, SD & DSP engineered for profit — not vanity reach. Bid optimization, placement modifiers, dayparting, and search-term isolation built into one playbook your team can actually run.
↗ Sponsored Ads · DSP Hover to see the lever ↻The Lever
Most brands scale spend into broken campaigns. I rebuild the structure first — SP auto/manual isolation, SB brand defence, SD retargeting — so every dollar works harder before we touch bids.
Book your free audit →TACoS-driven decisions, not ACoS theater. Inventory flow, refund recovery, FBA fee audits, and margin protection — because revenue without profit is just expensive activity.
↗ Profit · TACoS Hover to see the lever ↻The Lever
ACoS tells you paid efficiency. TACoS tells you if the whole brand is growing. I build campaigns around blended TACoS targets, recover FBA overcharges, and protect margin on every SKU.
Book your free audit →Titles, bullets, backend keywords, and A+ Content rewritten to convert browsers into buyers. SEO-first structure that lifts organic rank and PPC efficiency at the same time.
↗ Listings · A+ Content Hover to see the lever ↻The Lever
A weak title costs you organic rank. Weak bullets cost you conversions. I rewrite every element with keyword priority and buyer psychology — turning traffic you already have into revenue.
Book your free audit →Deep research in Helium 10 and Jungle Scout, reverse-engineered against your top 5 competitors. Find the gaps they're missing — and own them before they notice.
↗ Helium 10 · Jungle Scout Hover to see the lever ↻The Lever
I reverse-engineer the top 5 competitors using Helium 10 and Jungle Scout, map their keyword gaps, and build campaigns around high-intent terms they're ignoring — before they catch on.
Book your free audit →Main images, lifestyle shots, and infographics designed to stop the scroll. On a recent engagement, CTR moved from 0.7% to 3.2% — every image in the stack earns its place.
↗ Creative · Imagery Hover to see the lever ↻The Lever
Your main image is your billboard. I improved one brand's CTR from 0.7% to 3.2% by stacking hero shot, infographic, and lifestyle in the right order — each image earns its place or it's out.
Book your free audit →Catalog hygiene, variation linking, pricing strategy, and Brand Registry enforcement. Buy Box control isn't luck — it's a process, and you should be running it deliberately.
↗ Buy Box · Catalog Hover to see the lever ↻The Lever
Suppressed listings, hijacked Buy Boxes, and broken variation trees quietly kill revenue every week. I audit and fix catalog health, enforce Brand Registry, and build pricing rules that keep you winning.
Book your free audit →A four-step engagement built for established brands. Audit first, plan second, execute weekly, scale only when efficiency is locked in. No setup fees, no long contracts, no black-box dashboards.
A 30-minute call and a no-cost account audit. I identify exactly what's limiting your growth — and walk you through three actionable insights, yours to keep regardless of whether we work together.
No copy-paste playbooks. I build a tailored, data-driven plan specific to your brand, category, and stage — covering PPC, listings, creative, and operations in one cohesive roadmap.
Execution begins. PPC campaigns rebuilt, listings rewritten, creative refreshed. Every move is tracked, measured, and iterated weekly — no set-and-forget, no black box.
Once efficiency is locked in, we push. Aggressive but controlled scaling with consistent monitoring — protecting margins while expanding share and capturing competitor traffic.
My previous account managers loved to spend-spend-spend and did not manage my profit margins wisely. They were essentially sinking my business in the name of sales velocity. This was the position I was in when I turned to Farhan to turn around my account — and turn around, he did.
Farhan has been managing my Amazon account, and I've been really impressed with his work. He's highly skilled in PPC, very data-driven, and always focused on improving profitability rather than just increasing spend. Would definitely recommend him to anyone looking to grow their Amazon business.
His expertise in Amazon PPC and account management is exceptional. He is proactive, dedicated, and always ready to take on challenges with a solutions-oriented approach. I highly recommend Farhan for his professionalism and impressive skills in Brand Management.
Most engagements are with established 6 and 7-figure brand owners who already have product-market fit and want a tighter operator running their PPC, listings, and profitability. I occasionally take on launch-stage sellers when the category and budget are a fit — but the bulk of my work is optimization and scale, not launch.
Performance improvements often begin within the first few weeks, although larger growth results typically occur over several months as optimizations compound. Most clients see ACoS reduction within 30 days and meaningful revenue lifts within 60–90 days.
Yes. PPC campaign setup, optimization, and performance monitoring are key parts of my services. I manage Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP — with daily bid optimization and weekly reporting.
$180K+ recovered Yes. Through compliance analysis and structured appeals, I've reinstated listings responsible for $180K+ in cumulative client revenue. If you've got an ASIN, brand, or account that's down, this is one of the highest-ROI things I do.
Yes to NDAs — most of my client work is covered by one, which is why the testimonials above are the verified handful that explicitly agreed to be named. I won't share other clients' brand names, ASINs, or screenshots, and I extend the same protection to you. The case studies on this site are the anonymized version of what we can prove.
No. I do not take a percentage of sales or a percentage of your exit. Engagements are fixed monthly retainers, so you know exactly what you're paying — and my incentive is performance, not inflating your revenue number.
Yes, absolutely. If you have an existing team managing your Amazon business, they can lead the program. I'll train and empower them to operate at a higher level. Specialists for specific stages like PPC can join the weekly calls anytime.
Still on the fence? The audit answers most of these questions for your specific account in 30 minutes.
Book your free audit → Free 30-min audit · 3 actionable insights · No commitmentScope is what you hire. Outcomes are what you keep. Four levers, four documented shifts — each one pulled on a real account, with the playbook behind it.
↓ Hover or tap any card to see the lever behind the numberSessions stayed flat. Conversions tripled. The fix wasn't more ad spend — it was a new hero image, a rewritten bullet one, and A+ content moved above the fold. Same SKU, same keywords, different scroll experience.
Book your free audit →Most launch decks blur ranking spend and profitability spend into one ACoS number. Separating them changes everything. Phased keyword harvest, isolated ranking campaigns, and patient SB placements did the work — no aggressive bid hacks, no review schemes.
Book your free audit →A stalled 7-figure brand was buying revenue with ad spend. TACoS-led restructure pulled budget back from low-intent keywords and doubled down on Buy Box defense. The brand owner stopped chasing GMV and started keeping the cash.
Book your free audit →Health & beauty, supplements, home goods. Appeal letters, account health rebuilds, documentation that survives a Seller Support reviewer reading it on a Tuesday afternoon. SOPs that don't depend on a single person knowing the trick.
Book your free audit →Rebuilt full SP/SB/SD campaign architecture. Added 400+ negative keywords, rewrote creative, and recovered $18K/month in wasted ad spend — CTR lifted 4.5× in 8 months.
Cold launch — zero reviews, zero sales history. Ranked 23 keywords to page 1, reached #1 in subcategory, and scaled from $0 to $42K/month with TACoS down to 11%.
Stuck on page 2 for 6 months after two agencies failed. Keyword audit, title rewrite, and single-keyword campaign focus pushed the main term to page 1, position 4.
Revenue was healthy at $180K/month but margins were bleeding. PPC audit, FBA fee recovery, and bundling strategy lifted monthly profit from $10.8K to $50.4K — same revenue base.
Built a PPC SOP playbook and unified KPI dashboard across 10+ brand accounts. Zero client churn since rollout, reporting time cut from 2 days to same-day, team productivity up 40%.
Stable sales but razor-thin 7.47% margins. Reallocated budget, cut wasted spend, and improved conversion — margin jumped to 16.36% with revenue effectively flat. Zero stockouts.
Every case above started with the same audit I'd run on your account this week. Bring your numbers — leave with three specific moves to make.
Book your free audit →Everything you need to launch, rank, and scale a profitable Amazon brand — from product research to PPC to exit. Written by an operator who's done it across 20+ brands and $10M+ in revenue.
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Thirty minutes. Real eyes on your account.
Three actionable insights — yours to keep, no strings attached.
I'll review your campaigns, listings, and profit margin live. Walk away with a prioritized action plan — even if we never work together.
Have a specific question about your brand, a campaign structure, or whether we're a fit? Drop me a direct line — I read every message.