Case #01 · PPC Turnaround · 8 Months PPC Turnaround8 Months7-Figure BrandSP/SB/SD

ACoS Cut in Half. $18K/mo Recovered. CTR 4.5×'d.

A 7-figure baby gear brand was bleeding ad spend. Full campaign rebuild turned it around in 8 months.

ACoS 52% → 24% 54% reduction

CTR 0.7% → 3.2% 4.5× lift

Ad Spend Saved $18K/mo Recovered & redirected

Revenue +34% On lower spend

The Challenge

A 7-figure baby gear brand was bleeding $18,000/month on Amazon ads. Campaign structure was tangled, negative keyword hygiene was non-existent, and ACoS had been stuck at 52% for over a year. Every dollar spent was lining Amazon's pocket, not theirs. Two previous freelancers had 'optimised' the account — neither had fixed the structure.

The Strategy

01 Full SP/SB/SD campaign architecture rebuild from zero

02 400+ negative keywords added in week 1 to stop irrelevant spend

03 Ad creative and headline rewrite — CTR climbed from 0.7% to 3.2%

04 Dayparting and budget scheduling deployed by product tier

05 Search-term harvest loop established — updated weekly

06 Listing CRO aligned with ad angles to improve conversion

"The account wasn't broken — it was unmanaged. In Amazon PPC, structure is the strategy."

Operational Wins

Campaign architecture rebuilt from zero in under 2 weeks

Daily optimisation rhythm established with VA team

$18K/mo redirected from wasted spend to scaling top ASINs

Revenue grew 34% on lower ad spend within 8 months

ACoS held below 26% consistently post-restructure

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