Case #03
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Ranking Push
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6 Weeks
Ranking Push6 WeeksHealth & SupplementsSEO + PPC
Page 2 to Page 1 in 6 Weeks. Organic Sales Up 210%.
Two agencies had failed. A keyword-focused rebuild pushed the main term to page 1 position 4.
Main Keyword
P.2 → P.1 #4
Target term
Organic Sales
+210%
vs prior 6 weeks
TACoS
38% → 17%
Organic kicked in
CVR
8.1% → 14.3%
Post listing rewrite
The Challenge
A health supplement had been stuck on page 2–3 for its main keyword for over 6 months. The product was strong — 4.6 stars, solid reviews — but the listing was mediocre and the ad structure was scattered. Two previous agencies had failed to move the needle. The client was ready to liquidate inventory and exit the niche.
The Strategy
01
Full keyword audit — vanity terms stripped, focus narrowed to 5 core terms
02
Title and bullet points rewritten with A9 algorithm indexing in mind
03
Single-keyword exact-match campaigns isolated for each of the top 5 terms
04
Daily rank tracking loop to detect movement and adjust bids fast
05
DSP retargeting deployed to recapture lost traffic and boost CVR
06
A/B tested main image thumbnail to improve click-through from search results
"Most listings fail because they chase too many keywords at once. Focus beats spray every time."
Operational Wins
First page-1 position achieved in 18 months of selling
Organic ranking held after a PPC pause-test in week 7
Client renewed for full account management after results
Ranking framework replicated across 3 additional SKUs
CVR lift from listing rewrite added 6.2% more revenue with no extra ad spend
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