Case #05
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Agency Scale
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Ongoing
Portfolio OpsAgency ScaleNSOL BPO$120K+ Spend
Portfolio ACoS Down 18% Across 10+ Brands.
No SOPs, no shared playbook, no unified tracking. Built the system from scratch at NSOL BPO.
Portfolio ACoS
↓ 18%
Since SOP rollout
Brands Managed
10+
All categories
Monthly Spend
$120K+
Portfolio-level
Team Productivity
+40%
Post SOP training
The Challenge
As Operations Manager at NSOL BPO, the brief was clear: manage a portfolio of 10+ Amazon brand accounts across different categories, budgets, and marketplaces — with a VA team that had no standardised process. No SOPs. No unified tracking. No system. Client reporting was manual, inconsistent, and took 2 days per cycle. ACoS varied wildly across accounts with no benchmarking.
The Strategy
01
Built a full PPC SOP playbook covering campaign setup, optimisation cadence, and escalation paths
02
Weekly account audit cadence established with structured checklists per account tier
03
Unified KPI dashboard built — ACoS, TACoS, ROAS tracked across all accounts in one view
04
VA training programme designed and delivered — 6 VAs onboarded to the SOP system
05
Performance review system implemented with bi-weekly team check-ins
06
Client reporting templates standardised — turnaround cut from 2 days to same-day
"At scale, process is the product. Strategy means nothing if your team can't execute it the same way every week."
Operational Wins
Zero client churn since SOP rollout
Reporting turnaround cut from 2 days to same-day
VA team productivity up 40% within 60 days
Portfolio ACoS down 18% across all managed brands
Consistent client satisfaction — all accounts retained through renewal cycles
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